How Barbie™ made a comeback
Love or hate her, Barbie has been an icon of beauty and symbol of glamour since her debut in 1959. Richard Dickson, president and Chief Operating Officer of Mattel explained “Barbie reflects the world girls see around them. Her ability to evolve and grow with the times, while staying true to her spirit, is central to why Barbie is the number one fashion doll in the world.”
Despite her success, it hasn’t been a smooth ride for Barbie who’s been criticized for her damaging influence on women’s body image and materialism since the 1970’s. While Mattel’s vision for Barbie has always been to portray her as cheerful, fun loving, talented and independent, over the years she gained a reputation as a plastic princess of capitalism (amassing cars, houses and clothes), and a sexist role model due to her obsession with looks. Finnish researches even announced in 1994 that if Barbie were a real woman, she would not have enough body fat to menstruate.
Since then, Barbie has made a comeback by adapting to the times. Alongside her flagship blonde doll, Barbie has continued to innovate and now portrays not only different ethnicities and skin tones, but also dolls in wheelchairs, a range of body types (such as curvy, tall and petite), and features such as freckles and glasses.
Anarkid’s collection of matching Barbie clothes was designed with 2 objectives in mind:
- To make use of cut-offs during production that were too small to use for childrens clothing. We have given this waste a new life to prevent it from going straight to landfill.
- To provide enjoyment for parents who have kept Barbies from their own childhood, so these dolls can be passed down and re-used by their own children.
Shop our Barbie collection here.