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What does 'slow fashion' really mean?

What does 'slow fashion' really mean?

According to Kat Collings, Editor in Chief at Who What Wear, “slow fashion is about consuming and creating fashion consciously and with integrity.  It connects social and environmental awareness and responsibility with the pleasure of wearing beautiful, well-made, and lasting clothing (as compared to the immediate gratification of fast fashion”.   

Slow fashion represents all things eco, ethical and green in one unified movement, as the widespread reaction to fast fashion.  This movement encourages slower production schedules, putting the brakes on excessive production, lowering our carbon footprint, and working towards zero waste.

It's impossible for any label to be 100% sustainable right from the start, so since our birth 8 years ago, we’ve adopted the motto “one step at a time”.  With each collection, we strive to do better and improve the way we do things, from how our products are packaged to where our raw materials are sourced.  We are constantly researching new systems and technologies that can help us take better care of ourselves, others and the environment in which we live.

Competing with big brands is so hard for small, independent brands, especially when trying to use fair labour and eco-friendly materials which usually cost much more than conventional materials.  Here at Anarkid, rather than trying to compete with low prices and free shipping, our focus is on offering limited edition collections with high levels of craftsmanship that add value and meaning to our customers lives.  Each piece that we create is made with longevity in mind – pieces that can be used over and over and passed down.  We utilise sustainable materials and non-toxic dyes, and inspire our customers to look after their clothes so they live long and happy lives. 

To us, slow fashion is about being resourceful and respectful.  We believe that with basic awareness, together with our customers, we can create really radical shifts.


  • Jan: September 24, 2020

    I’ve been using my time during lockdown (I’m in VIC) to watch lots of documentaries on Netflix about the fashion industry, the impact of fast fashion is just shocking. Thank you for helping to make people aware, I think so many people just don’t know how bad it is out there. Jan xx

  • Jaz: September 09, 2020

    I’m embarrassed to admit I sometimes buy more than my family needs. I never really realised how big the issue is but have been following your posts and it’s been a massive eye opener. Thank you for spreading this important message, this year I’ve made a conscious effort to buy better quality and support small, local businesses. You’re doing a great job :)

  • Lauren: September 07, 2020

    That was a really insightful read, thank you for sharing. I’ve heard of fast fashion but haven’t heard of slow fashion before!

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