What the fashion industry doesn't want you to know.

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The fashion industry has been getting away with dodgy practices for years.  Here's what they don't want you to know:

1) Fast fashion is designed to make you feel 'out of trend' after one week.  

Some designers bring out new styles on a weekly basis, pressuring consumers to buy as many garments as possible, as quickly as possible.  With new trends being released so frequently, you're made to feel out of style after just 1 or 2 wears.  Fast-fashion merchandise is typically priced much lower than their competition, operating on a business model of low quality / high volume. Anarkid's focus is not on fast-fashion.  We are committed to quality that will last long enough to be passed down and shared with siblings with 2 main collections per year that follow the seasons Spring/Summer and Autumn/Winter.  

2) A legal wage isn't the same as a fair wage.

Unfortunately, legal wages are not always liveable wages in countries such as China and India, where it there are many textile factories.  We've made the choice to manufacture our products in a fair and ethical way.  An opportunity every company is given, but too few take.  Our factories are chosen with great care and their workers are considered as and treated like part of Anarkid's family.

3) Discounts aren't really discounts.

Ever wonder why so many large retailers have regular sales?  This is an old trick that plays on the buyer's psychology.  They raise the price, then slash it, to make you think you're getting a good deal. When we put on a good deal, we really mean it.  You'll never find us on sale for weeks at a time.

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2 Comments

  • Ethical, practical and wonderful clothes Anarkid! Wish the dresses came in adult sizes!

    Linda Teese on
  • Ethical, practical and wonderful clothes Anarkid! Wish the dresses came in adult sizes!

    Linda Teese on

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